Press release

L&G’s Ignite platform launches first product API integration with Lloyds Banking Group

The API integration enables brokers to access real-time mortgage product data for improved speed and accuracy.

12 Feb 2026


Full press release
Ignite X LBG Image

L&G’s Ignite platform has launched its first product API integration with Lloyds Banking Group (LBG), giving brokers seamless access to the lender’s latest mortgage product data. 

This real-time connection allows LBG’s product information to be automatically updated on Ignite, streamlining product onboarding and improving the broker experience.

The API integration on Ignite sets a new benchmark for speed and accuracy in mortgage sourcing, empowering brokers with up-to-date information on all LBG’s Halifax Intermediaries and BM Solutions mortgage products.

L&G’s Ignite platform is designed to support mortgage research, helping brokers quickly identify the best lenders and products for their clients.

Kelly Bretherton, Head of Ignite at L&G’s Mortgage Services business: “We’re delighted to launch Ignite’s first product API integration with Lloyds Banking Group. By enabling brokers to access LBG’s latest mortgage product data instantly and seamlessly through this connection, we’re setting a new standard for speed and accuracy in mortgage sourcing.”
Frances Cassidy, Head of Strategic & Technology Partnerships at Lloyds Banking Group: “Lloyds Banking Group is focused on delivering consistent, reliable connectivity for intermediaries and customers across the market. We welcome innovations that help advisers access accurate product information and smooth journeys, while remaining committed to Consumer Duty outcomes and robust data standards.”

Further information

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Harry Cheesewright

PR Campaign Manager

Retail

T: +44 (0)7908 954042

Notes to editors